Stories, Coms, Markets & Products
My passion and profession is marketing management and branding in all its facets – classic and, above all, digital. I learned my craft at university and in advertising agencies before entering the multimedia and digital sector. Since 1997, I have been advising companies and working in their teams on solutions and workflow projects across the entire commercial value chain, as well as branding and marketing projects.
As a manager, I have headed international and German marketing departments: from media buying, paid search & social, Google Ads, SEO/SEM to YouTube and TV/CTV. In internal production and in the management of advertising and communications agencies. My responsibilities range from strategy and brand planning with subsequent budgeting to production, media implementation, monitoring KPIs and optimising both customer acquisition and conversion.
STRATEGY
DIGITAL BRANDING
Streamlining brands across all communication channels and within the entire functional presentation: creation of a brand narrative, brand language and style guide for advertising and product texts in line with the brand design. Holistic presentation and communication guarantee stability, quality, identification and interaction.
The core and common element is the brand story. About its products and services, the family of purveyors and patrons. If the entire ecosystem is harmonic, solid, vibrant and interactive, the world is in flow.
Engagement Growth
Conversion/Sales Growth
Brand Awareness
