There is no stronger bond between people than telling a good story.

Jimmy Neil Smith is absolutely on point here. Communication is just that: storytelling. A good story consists of small, good sub-stories. If these stories share a solid context and fit together perfectly, people listen. And understand what you actually want from them.

Storytelling is not about that simple communication diagram where A points to B. In fact, it is about the arrow: content, transmission and impact. In marketing, design, music, when writing novels or simply in conversation with people. So far, so familiar.

Context is everything: the big story you’re telling people. The more realistic, lively, and captivating you story and overall picture, the more likely people are willing to respond and interact.

The soul is the core of everything – composition and content of your story. No more and definitely no less. That’s what this website is all about: storytelling in marketing, communication, crime fiction, music and life.