• How do I ensure quality and optimisation of a strategy?

    During implementation (production and live campaign), hold recurrent control meetings with creative staff and media buyers. Discuss successes and failures, record everything regularly, highlight lessons learned and formulate best practices. Knowledge management is key and foundation of all further development and guarantees business continuity.

  • How do I plan media and content for an advertising strategy?

    The ideal presentation is a strategic media plan that focuses on the distribution of messages and content according to the channel and its user-types. It is crucial to select information that is appropriate for a channel and the subsequent interaction of all channels/information. This content-strategic channel distribution is the basis for holistic design in creation

  • How do I organise the messages of a campaign strategy?

    A media plan is also a communication plan: core and sub-messages of the strategy must be listed and correlated with findings from your (target group) analysis. Depending on the message, correct channel and correct form of lingo must be assigned. This is also the first briefing for the creative team.

  • What is the best way to summarise a strategy?

    A strategy is a business plan, as such it has an executive summary. This is the steering document, the strategy profile. It contains the key facts and figures, the key elements of the strategy and a communication (media) master plan. The entire team can and must always use this as a guideline and thus never