Marketing

Avoid high-frequency repetitions and overbooking of spots. Repetition is rather counterproductive in times of mass communication, annoying pre-rolls and TrueView interruptions. In some cases it can even be damaging. Unless you’re as clever as Axe and send a lover into battle with teddy bears – then it works quite well.

Ensure that channels are assigned individual messages and content in addition to the core message. These messages must be tailored to the channel in terms of content and visuals. And, above all, to the channel-specific users, their user behaviour and their form of media/message consumption. Customer interest is triggered above all when they are intrigued

Storytelling: Narrate good and short stories encouraging people to interact. All aspects – images, slogans, content need to be professionally designed. Then processed for spots, banners, posts and videos, then distributed across channels. Plan messages according to channel and use them by the respective target group. The more widely messages are distributed, the higher the

Present the brand visually using adverts, but above all short videos – in a customer-oriented and entertaining way. Only video effectively serves today’s audience. But: only entertainment or infotainment attracts attention and goes viral: As shorts wherever videos are shared, ss short films where clips over 3 minutes in length are viewed.